This week our cofounders shared advice with our clients on how to get more candidates interested in their company in this very competitive market. We got such a great response to this, that we decided to share this with our entire network – please feel free to read their advice below:
Given the competition in the market (nearly all engineering roles increased in salary last quarter), we are looking at ways to increase engagement from qualified candidates. One such way companies gain an advantage is by using video in recruiting marketing. Through the insights of our Client Advisory Board and our own data, companies that use video for recruiting marketing are increasing conversion rates by as much as 25% at the top of the funnel / first interview.
Your company’s personality and culture shine in the video. Additionally, in one of our latest polls to placed candidates, the #1 reason candidates join their company is team/culture.
Ask: We propose creating at least 1 video (1-2 minutes) on why your company is an exciting home for prospective candidates to join (ie: problem, solution, scale, culture, impact, investors, founder’s background). Please then share it with us, so we can share it with qualified candidates to increase interest and conversion.
Some video software that we recommend include:
- Scenery (collaborative video editor)
- Example recruiting video here (Pinterest’s head of corp dev made remotely)
- Youtube (put a link in the JD)
- Example here
- The Muse
- Example here of leadership and culture.
- How it works videos
All the best,
Natan and David